Your Visuals Are Speaking for You - But Are They Saying The Right Thing?
We’ve all heard that saying “Don’t judge a book by it’s cover,” but let’s be honest – we do it all the time, especially online.
When somone stumbles across your website, scrolls past your Instagram post, or lands on your LinkedIn profile, they’re already forming an opinion about you within seconds. The first thing they notice? Your visuals.
Understanding Lighting
The most crucial element of photography isn’t the equipment – regardless of how expensive or fancy – but it’s actually light. Surprised? Well, here’s why…
Light is far more than simply being dark or bright. It’s a whole range of delicate tones. How light falls on the subject, how we pull detail from the shadows and highlights – these are crucial in making the subject come alive.
What is Brand Photography and Why Does Your Business Need It?
In today’s online world, first impressions happen in seconds. We’re educated to ‘never judge a book by it’s cover’ but in fact we don’t seem to apply this logic when perusing online. Whether someone lands on your website, scrolls past your Instagram post, or checks out your LinkedIn profile, the visuals you use play a huge role in how your brand is perceived. That’s where brand photography comes in. But what exactly is brand photography,
and why is it essential for solopreneurs and business owners who want to stand out among their competitors?