

From Nervous to Empowered: A Real Client's Brand Shoot Experience
One of the things I hear most from women before their brand shoot is, “I’m not sure how I’ll feel in front of the camera” or “I’m not photogenic!”
And honestly? That’s completely normal.
So I thought I’d share a behind-the-scenes look at a recent shoot — straight from the client herself — to show you just how powerful (and surprisingly uplifting) the experience can be.

Your Visuals Are Speaking for You - But Are They Saying The Right Thing?
We’ve all heard that saying “Don’t judge a book by it’s cover,” but let’s be honest – we do it all the time, especially online.
When somone stumbles across your website, scrolls past your Instagram post, or lands on your LinkedIn profile, they’re already forming an opinion about you within seconds. The first thing they notice? Your visuals.

Understanding Lighting
The most crucial element of photography isn’t the equipment – regardless of how expensive or fancy – but it’s actually light. Surprised? Well, here’s why…
Light is far more than simply being dark or bright. It’s a whole range of delicate tones. How light falls on the subject, how we pull detail from the shadows and highlights – these are crucial in making the subject come alive.
